Registration for the 2026 SEMA Motorsports Parts Manufacturers Council (MPMC) Media Trade Conference, the aftermarket industry's premier conference for establishing connections between motorsports parts manufacturers and media professionals, is now open. The Media Trade Conference is open to PRI business members. Learn more and register at sema.org/mtc.

Taking place January 27-29 in Anaheim, California, the conference will unveil the latest news from top brands in the motorsports world, as they provide updates on new and innovative products spanning high-performance parts, safety equipment, fluids, maintenance, and more.  

Unlike a traditional trade show, where exhibitors meet with buyers and resellers, the Media Trade Conference focuses on private 30-minute meetings between manufacturers and media. Manufacturers participate in more than 40 meetings over the course of three days, gaining valuable, curated connections with journalists, editors, writers, podcasters, and content creators.  

"The Media Trade Conference is the only industry event where brands can meet one-on-one with both traditional media and established content creators that can help them promote their brands and products to mass audiences," said MPMC Director Marcy Yanus. "Our goal is to not only help our member manufacturers save time and money prospecting new partnerships but also discover how the media landscape is changing and leverage those insights to advance their business."  

Known for its speed-dating format, the MPMC Media Trade Conference makes it easy for exhibitors to share detailed information about their products, company updates, and plans for the racing season. Media publish the content they collect on their channels year-round. To help attendees further their connections beyond the meetings, networking breaks and a reception are scheduled throughout the week.  

 Attendees can maximize their ROI by registering early. Early-bird pricing for exhibitors is $850 until September 8 and will increase to $950 beginning September 9. Media registration will open in September. Learn more and register at sema.org/mtc.